What is AR / Augmented Reality?

Augmented reality (AR) is a live view of the physical, real-world environment whose elements are “augmented” by computer-generated perceptual information, ideally across multiple sensory modalities, most frequently visual via smart glasses or a headset device. The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is spatially registered with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, Augmented reality alters one’s current perception of a real world environment, whereas virtual reality replaces the real world environment with a simulated one. A very commonly used example of Augmented Reality is, perhaps surprisingly, the Pokemon Go smartphone game, which overlays game information on a view of the real world using a smartphone camera and screen.

At Assistive Reality we produce in-house Augmented Reality software applications to run on all of the major AR device platforms based on Unity and Vuforia. The AR software industry is projected to become a $95 Billion USD industry within the next 10 years. Our company has been accepted into the Microsoft Mixed Reality development program and provided with prototyping hardware to create AR applications earlier and in a more advanced state than our competitors. Our AR plans take two forms; one is a corporate AR engine that will be customised for each type of usage (e.g. law enforcement, hospital staff). The other is consumer applications placed into the Google, Apple, Intel, Steam stores. Our launch application, World 1, aims to provide a wearer of an AR device an AI bot that can monitor your surroundings and offer assistance.

The future is here. See how you can get involved today